About Course
Core Content & Key Learning Areas
This diploma provides a comprehensive, broad-based foundation in the core functions and processes of a successful business:
Business Fundamentals and Environment: Understanding the structure of the organization, the market nature, and the legal and economic environment of the businesses.
Principles of Management: Core concepts of planning, organizing, leading, and controlling resources to achieve the goals of the organization.
Financial Accounting and Control: Fundamentals of bookkeeping, preparing and interpreting financial statements, budgeting, and essential financial literacy.
Marketing Concepts and Strategy: 4 Ps introduction (Product, Price, Place, Promotion), reaching the market, consumer behavior, and creating effective marketing plans.
Human Resource Management (HRM) Basics: An overview of key HR functions including, recruitment, employee motivation, and professional development.
Quantitative Techniques for Business: To solve the business problems, the use of statistics, data analysis, and quantitative methods and support decision-making.
Business Communication and Soft Skills: Developing effective written, verbal, and presentation skills crucial for professional success and stakeholder interaction.
Career Pathways
• Management Trainee
• Business Administration Assistant
• Marketing Coordinator/Assistant
• Operations Analyst
• Sales/Account Representative